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LNC Guiding Principles

Our Purpose

To prosper as a dynamic multi-generation family enterprise focused on business stewardship and family continuity.

Guiding Principles

Value: Create value for current and future generations by remaining financially prudent and adaptive to new opportunities and changes in strategy.

Personnel: Maintain a working environment that promotes health, safety, and personal growth, and which respects our employees as individuals.

Involvement: Communicate effectively to engage family members and encourage feedback.

Integrity: Act in a responsible, transparent, legal, and ethical manner at all times.

Community: Support the communities in which we live and work.

Environment: Operate our businesses in an environmentally responsible manner.

Our Mission

Perpetuate a leading family enterprise which honors the Laird Norton family by remaining financially strong and economically relevant to our members, setting the highest standards of family and business governance, protecting and promoting the Laird Norton reputation, assuring responsible ownership and member engagement while creating value for our members.